Technology has made it possible for your business to gain more exposure than ever before possible. However, simply having a website will not ensure that your business will be a success. No matter what type of product, service, or focus your organization provides, there are key elements that you must have. Good content strategy is critical to the success of your website, but for many, the concept of good content is a murky one. Keep reading to find out why you owe it to yourself to provide the best content possible.
Quality over Quantity
Some internet marketing gurus and website content developers mistakenly believe that the best way to drive traffic to their site is to up the number of pages. While this can provide a slight improvement in click-through traffic, it will not guarantee sales or success. People who visit your site are doing so because they are interested in what you might have to offer. When they reach the website, they are looking for high quality information that will help them with whatever they are looking to buy or learn about. Failing to provide high quality content will force these visitors to look elsewhere, and will ultimately cause your site to rank lower in search engine results. Richard Cohen, VP Operations of MezzoLogic LLC, a Los Angeles based Search Engine Optimization company, explained “Most internet users stick within the first 1 to 3 pages of search results, which means that your content needs to rank higher if you want to get noticed.”
Content is Key
Content is about much more than the design of your website. You can create a stunning site that is filled with amazing graphics and colors, but if the actual content is lacking, it will all be for nothing. Visitors need to find value in the content that you provide on your site, or they will have no use for visiting. A good rule of thumb is to focus on the fact that website visitors are really no different than your face to face customers. As such, they should be provided with the same information that you would provide to someone who walked into your business. While it is fine to spend time creating an eye-catching website design, you also need to make sure that your headings and descriptions are just as engaging if you want to make sure that your visitors turn into customers.
More than Words
It is also important to remember that your content is not simply the words you type on a page. You should include relevant graphics, videos, and photos as well. All of these are examples of content, and they should help your website explain your business. The best content is the kind that engages viewers, while also explaining what your website has to offer. If a visitor can learn everything you would explain to them in person, you will have a site that generates results.
Your focus is on gaining customers, and the only way to do this is to provide the content that visitors are looking for.